Physicians value useful content from pharma that helps them do their jobs and manage care better, such as quality scientific information, patient education and diagnosis tools. However, physicians say that most of what they get from drug companies online is just advertising and they feel few pharmas are doing a good job at providing quality digital content, according to the Manhattan Research Taking the Pulse® U.S. 2017 study &. As a result, just 27% of physicians say they find pharma websites to be a credible source of professional information.
The findings are based on a survey of 2,784 U.S. physicians across 25+ specialties, exploring their use of emerging technology, how they find information and make decisions, and what they want from pharma companies.
Key physician findings from the Taking the Pulse® U.S. 2017 study:
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