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Milklane

Milklane is a leading brand offering antibiotic-free milk in India, pioneering a new phenomenon in the country’s dairy industry.

In India, the introduction of Antibiotic Free Milk presented a need for educating the public about its benefits. Milklane aimed to create awareness and attract buyers through influencer marketing and social media strategies. We at Freshbox Media curated a social media strategy that involved designing and sharing posts by the brand and influencers, resulting in increased visibility, engagement, and sales across various cities. Being among the premium categories of milk sellers in India, influencer marketing helped significantly in creating awareness about the brand. The brand’s growth was further amplified through e-commerce platforms, leading to a successful outcome for Milkane.

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