Chasing beyond ordinary boundaries with influencer marketing for Godrej.
With the digital realm advancing every day, brands are always looking for newer pathways to reach their destination. The brand Godrej endeavoured to celebrate womanhood through a range of products meticulously curated for to-be mothers and their newborns. To fulfil their purpose, the brand sought the support of Influencer Marketing to reach larger audiences.
The thought here was to collaborate with a famous face on social media who not just uses the products but also understands its benefits and advocates it to the right audience.
To bring this milestone to life, we took the Influencer Marketing approach and collaborated with a social media influencer who was a mother-to-be. This not just ensured she resonated with the brand’s offering but also was promised that the target audience would relate to the content she promotes for the brand. The campaign was a mix of photo shoots and a YouTube video.
The campaign garnered great love and appreciation online and helped the brand reach its desired goal.**